Editorial Brand Photography: The Founder of Freq Magazine

FREQ magazine is an empowering woman’s leadership magazine based in the UK founded by Louise George.

It balances luxury, manifestation & leadership with the legacy of the powerful woman behind the brand.

The latest articles feature Elle Macpherson on Wellness and Purpose.

“FREQ is a global platform for visionary women creating intentional lives, iconic brands, and lasting cultural legacy.” - FREQ MAgazine

It was so special to meet Louise and learn about her beautifully curated brand.

Her dedication and passion for woman & leadership was so inspiring and I recommend her magazine to anyone looking for an inspiring read.



The leaders, the visionaries & woman who want to make a legacy.










FREQ Magazine Founder Louise George

My Process for this Branding Shoot:

  1. Get clear on the vision: what does she want out of this shoot? Questionnaire & chat.

  2. Create a story and guide: photograph the small elements, the magazines, the coffee, while allowing her personality to shine through.

  3. Add all the elements together in an online gallery to create a storytelling approach to her brand.


KEYWORDS I USED TO GUIDE ME:

Luxury, Editorial, B&W, Elegance, Timeless, Polished, Leadership, Empowered, Manifestation & FREQUENCY.

Freq isn’t just a magazine, it’s a frequency.


Contact Louise George:

contact@freqmagazine.co

See more of my work on Louise’s Instagram

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